At some point in time, every freelancer or artisan has had that “perfect” client approach them… make all the right moves, call the right price range/budget on a project…
And then disappear without a trace!
No texts.
No calls.
No emails…
Nothing.
In times like these, the temptation to feel down and start analyzing your entire process kicks in. Sometimes, it’s not what you’ve done wrong, it’s the fact that you’re either talking with a client who’s not made up their mind, have found a somewhat cheaper alternative, or just want a different direction on the project.
And yes… you’ll face this countless times on your journey as an artisan. But when next this happens… what do you do?
That’s why we’re here. Here are a few practical steps that can help you navigate this phase, come out a better freelancer, and perhaps even secure a new gig (from your ghosted client or another one).
- Ensure your communication is prompt and clear: With some clients, communication can be a big hurdle. So make sure your messages are as direct and clear as possible, and when this can’t happen over text, take your time to schedule a call with your prospect and discuss your requirements and expectations clearly.
- Follow up strategically: Ghosting may not be intentional… for some clients, they just have more pressing priorities and have forgotten about their discussion with you. This is where you need to send clear, straight-to-the-point follow-up messages reminding them of their discussions with you, and your willingness to help them win on their projects. For some… this could do the trick and get them to reengage your services.
- Ensure your texts and emails deliver: Yes… I know this sounds weird, but for freelancers or artisans that have ever experienced dodgy internet connectivity services, your message(s) may not have delivered, leaving you on one end of the phone expecting a response that may never come because you never really asked a question. Here, we suggest you doublecheck (and switch ISPs if need be) your apps and message trails to confirm your messaged delivered (and in good time too).
- Never take it personal: Losing a good opportunity hurts… no matter how “bulletproof” your mindset is. But when potential clients ghost you, one of the first things you should remember is “it’s never personal”. So, dust yourself up, and get back out there, connecting with potential clients.
- Always keep your sales pipeline flowing: We know every client is unique… so is every opportunity to provide value. But in times when you get ghosted by a client, an efficient, properly functioning sales pipeline will come to your rescue, ensuring you can get more clients ready to work with you… and fast too. How to do this? Simple, open a Workstedi account today and set up your profile. Clients will see your profile, connect with you… and work with you (if you fit the bill for their projects).
